For years we have only ever seen beautiful, delicious photos of food for restaurants. Ad Agencies go to such great lengths to make the food look good to tempt us. Here, Burger King plays against type to make a point about the freshness of its ingredients. I would have loved to be in the room for this pitch. Yes, we're going to have a photo of a moldy burger! It's so unexpected, it attracts attention and makes a great point. Love it.