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  • Writer's pictureDavid Jacobs

Voiceover Copy - Don't Try and Get it Right

Updated: Jul 19, 2023


You don't always have to hit the bullseye


When approaching Voiceover copy, I used to ask myself how do I do this? What is the right way to voice this? As I learned later, there is no answer to this question. There is no right or wrong way. There are simply acting choices for you to make.


So how does one make a choice? When you are analyzing a script, think about the story. What is the story being told and how is it being told. Is this a funny story, a sarcastic one, or an empathetic story? Who do you think is telling this story and to whom? Now you're going to start to get a feel for the overall mood and tone.


At this point your acting skills will need to kick in as you become this character that is telling the story and you put yourself into a scene with the person you are talking to. This is why acting skill is so important. Don't miss acquiring it.


Then, relax, play and don't try to get it right. Trust your gut and your intuition as well. The more deeply you can put yourself into the scene, the better off you will be and things will happen as they are supposed to, without any extra effort from you. Of course this all depends on your preparation. Really knowing the script intimately and understanding your character and who you are talking to. If you have prepared well, everything will flow.


VO has technical aspects about how you read copy. There is speed, tone, emphasis but also feel. Like playing the guitar, some are great technical players and others have great feel. The best have both.

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